Bongo Fleva legend, Wasafi Media CEO and singer Diamond Platnumz has become the most followed artiste on Instagram in the whole of East Africa after clocking 14 million followers.

In this generation, Instagram numbers are something to be proud of, as people with huge numbers are used to influence and advertise products by companies. Advertisers who want their products and services to reach as many people as it is possible will always approach people with a huge following and that translates into money.

In the past few years, the Bongo Flava artiste who prefers calling himself ‘Chibu Dangote’ has been setting and breaking his own records as far as the music industry is concerned.

Just the other day, he clocked over 6 million subscribers on YouTube, becoming the artiste with most subscribers in the whole of Sub-Saharan Africa.